Privacy Policy

Shaw Co. Home Builders ("Shaw Co.," "we," "our," or "us") respects your privacy. This Privacy Policy describes how we collect, use, disclose and protect personal information when you visit https://www.shawcohomebuilders.com/, submit information through the website or communicate with us.

1. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information such as first and last name, email address and phone number.
• Property information such as property ownership status, property address, city, community or proposed building location.
• Information concerning architectural plans or whether plans are currently being developed.
• Information concerning whether you are working with an architect or designer.
• Project information such as estimated home size, anticipated construction budget, desired start date and project stage.
• Financing information such as whether financing is secured, whether you are working with a lender or whether the project may be self-funded.
• Information concerning your goals, priorities, desired spaces, lifestyle needs and other project details you voluntarily provide.
• Referral information concerning how you heard about Shaw Co. Home Builders.
• Communications you send through website forms, email, telephone or text.
• Technical information such as IP address, browser type, device, operating system, referring website, pages viewed and website interactions.
• Cookie, analytics, advertising and conversion information.

2. How We Use Information

We may use information to:

• Respond to custom home inquiries and requests.
• Determine whether a proposed property or project is within our building area.
• Evaluate the general scope and stage of a potential custom home project.
• Schedule consultations and project discussions.
• Prepare for conversations regarding property, architecture, design, construction, budget and project timing.
• Communicate regarding project planning, design coordination, estimates, scheduling and customer service.
• Provide or discuss available financing resources where requested.
• Improve our website, services and customer experience.
• Measure website and advertising performance.
• Conduct marketing and advertising where permitted by law.
• Maintain website security and prevent fraud or misuse.
• Maintain business records and comply with applicable legal obligations.

3. Phone, SMS and Email Communications

If you provide a phone number or email address in connection with an inquiry, we may use that information to respond and communicate regarding your inquiry, appointment or project.

Marketing text messages may be sent where permitted by law and, where required, after obtaining appropriate consent. Consent to receive marketing communications is not a condition of purchasing goods or services.

Message frequency may vary and message and data rates may apply. You may request that text messages stop by replying STOP or through another reasonable method of communicating your request. For help, reply HELP or contact us directly.

Marketing emails may be unsubscribed from using the unsubscribe mechanism provided in the communication or by contacting us.

4. How We Share Information

We do not sell or rent personal information for money.

We may disclose information to providers that help us operate our website and business, including:

• Website hosting and technical service providers.
• Website form and lead-processing providers, including providers used to receive and process project inquiries.
• Email, telephone and communications providers.
• Analytics and website performance providers.
• Analytics and advertising providers, including Google and Meta, where we use their services for analytics, advertising, conversion measurement, audience creation or remarketing.
• Financing providers when you request or authorize communication concerning financing resources.
• Professional advisers, contractors or vendors supporting our business operations.

Depending on how these technologies are configured, certain website, browser or device information may be transmitted directly to these providers when you interact with our website.

We may also disclose information when required by law, to protect our rights or security, investigate fraud or in connection with a merger, acquisition, sale or other business transaction.

5. Google, Meta and Advertising Technologies

We may use analytics, advertising and measurement technologies to understand website activity, evaluate advertising performance, measure conversions and improve our marketing.

These technologies may include Google Analytics, Google Ads conversion tracking, Google advertising tags, Meta Pixel and related analytics, advertising or measurement technologies.

These services may collect or receive information including:

• IP address and general location information.
• Browser, device and operating system information.
• Pages viewed and website interactions.
• Referring websites or advertising campaigns.
• Interactions with forms, buttons and other website features.
• Cookie identifiers, advertising identifiers or similar technical identifiers.
• Information used to determine whether an advertisement resulted in a website visit, inquiry or other conversion.

Google and Meta may process information collected through these technologies according to their respective terms and privacy policies.

We may use information generated through these tools to analyze website activity, measure advertising effectiveness, create or refine advertising audiences and conduct remarketing or retargeting campaigns.

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, local storage and similar technologies.

• Necessary technologies: used to operate, secure and provide functionality on the website.
• Analytics technologies: used to understand website traffic, visitor activity and performance.
• Advertising technologies: used to measure advertising, attribute conversions, create audiences and support remarketing or retargeting.
• Preference technologies: used to remember certain website settings or choices where applicable.

These technologies may recognize a browser or device over time and may allow advertising platforms to determine whether a visitor interacted with our website after seeing or clicking an advertisement.

You may be able to control cookies and similar technologies through browser settings and through any cookie preference tools available on our website.

7. Form Processing

Information submitted through website forms may be processed through third-party form and communications providers used by Shaw Co. Home Builders to receive, store or transmit inquiries.

These providers may process submitted information according to their own terms, privacy policies and data-processing practices.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including responding to inquiries, evaluating potential projects, maintaining customer and business records, resolving disputes and complying with legal obligations.

9. Data Security

We use reasonable administrative, technical and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration or disclosure.

No website, transmission method or electronic storage system can be guaranteed to be completely secure.

10. Your Privacy Choices and Rights

Depending on applicable law and your circumstances, you may have rights concerning personal information, including rights to request access, correction or deletion of certain information.

Applicable law may also provide rights concerning certain uses of personal information for targeted advertising, sale or other processing.

To submit a privacy request, contact us using the information below. We may need to verify your identity before completing certain requests.

11. Texas Privacy Rights

Texas residents may have rights under applicable Texas privacy law. Where the Texas Data Privacy and Security Act applies, those rights may include rights concerning access, correction, deletion, portability and certain forms of data processing.

Whether particular requirements or rights apply depends on the circumstances and applicable law.

12. Children's Privacy

Our website and services are intended for adults considering residential construction and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through this website.

13. Third-Party Websites and Services

Our website may contain links to third-party websites or services. Those providers maintain their own privacy practices and policies.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updated versions will be posted on this page with a revised Last Updated date.

15. Contact Us